First Property Deal
It’s Time To Secure Your First Property Development Site and Be A Profitable Property Developer.
First Property Deal is built around action. Across three phases, you'll work with an active property developer, Maggie, to implement the exact processes being used in her own property development business today, while John helps you break through the fears, excuses and belief systems keeping you stuck.
Build The Developer and Secure Your First Deal
Success in property development requires belief, the right behaviours, habits, systems, process and action.
That's why First Property Deal is designed to get you into focused action so you gain momentum, build your confidence, and form the habits of a property developer.
Feasos. Funding strategies. Calling agents. Assessing deals. Putting in real offers.
You become the developer, while building your development business through focused small-group mentoring, proven systems, practical tools and templates that all come from our property development business.
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First Property Deal Promises
Become deal ready in your first 90 days. You’ll understand what you’re looking for, how you’re going to fund it and have the entity already set up, so when the right opportunity presents itself, you’re ready to act.
Break through the fear. Weekly group calls remove the mental barriers and answer all your questions so you can keep moving forward with confidence.
Build the skills, processes, habits and behaviours of a property developer. Know what deals to go after, how to process them and which deals to walk away from.
A personalised strategy and roadmap. In your first 90 days, you’ll have clearly defined your property development strategy and built your personalised roadmap to securing your first development deal.
Know how to find & fund deals. Build your network of agents, understand funding and pick the best funding strategy for your deal.
Know which deals are worth pursuing. Understand when to proceed and when to walk away.
Weekly Group Calls With Maggie
Be mentored and supported by active developers. Ask questions and have confidence with every step you take.
Personalised Roadmap
First Property Deal is personalised to you based on your experience. Throughout you'll be supported in achieving your roadmap and securing your first deal.
Client Wins
Real people. Real developments. See what's possible when knowledge becomes action.
The business was stagnating. We'd been flipping for 18 months and had lost our way. Working with John gave us the systems and the discipline to grow again. I became more coachable. The business became more scalable. Andrew — FourH Property, Brisbane
I was feeling stuck — we were in the middle of a project and it just wasn't moving. The biggest shift for me was confidence. The ability to actually do what I say I'm going to do. You don't know what you don't know until you start learning. Kathy — NSW
The biggest changes for me were structure, focus, and finally believing that you can actually achieve things. Having a network around you changes everything. Colin - Vic
Too Much Knowledge Creates Overwhelm
Why First Property Deal Works
Knowledge is only half of the equation in property development. First Property Deal gets you into action, applying what you learn, while being supported every step of the way. Here's how we do it:
✓ Focused From The Beginning
Too much information creates overwhelm. You don't need to know everything but you do need to understand what you are looking for. That's what we do in First Property Deal. We help you get clear on your strategy, your numbers and the types of opportunities to look for, so from the very beginning you are approaching property development with clarity and focus.
✓ Learn By Doing
The best way to learn is by doing. Property development is no different. From the very beginning, First Property Deal has you calling agents, running the numbers and building your development team. You'll learn how to make decisions on real opportunities and be supported each step of the way.
✓ Build The Developer
First Property Deal combines coaching with real property development experience. John helps you work through the mental blockers - the fears, doubts and excuses that keep you stuck - while Maggie builds your property development skills and knowledge. Together, we bring more than 10 years of development experience into First Property Deal, including the projects we’re working through today. You’re not just learning how to develop property. You’re becoming the developer capable of doing it.
Your Transformation
Building The Developer and The Development Business In 3 Phases
PHASE 1: Days 1-30
Figure out what you are doing
Get clear on what success looks like in property development
Build your personalised roadmap and pathway to securing your first deal
Define your property development strategy
Begin to develop the routines that support your transition from aspiring to active property developer.
The goal: Know exactly what you are trying to achieve, the type of opportunities worth pursuing and the next actions you need to take.
PHASE 2: Days 31-90
Prove you can do it
Begin to build the systems to find deals consistently
Understand funding strategies
Run feasibilities
Build your property development team
Define your acquisition strategy
Understand the behaviours holding you back and sabotaging you
The goal: You'll be able to confidently assess real opportunities by trusting your numbers and knowing which deals are worth further investigation (and which aren't).
PHASE 3: Months 3-12
Do it repeatedly
Consistent implementation of the habits and routines you've already developed
Improved decision-making speed
Building a consistent deal pipeline
Assessing deals more efficiently
Strengthened home owner and agent conversations and relationships
Improving the quality of your feasibilities
The goal: Securing your first property development site whilst building a repeatable deal pipeline that supports the deals that follow it.
An Online Community of Action Takers
In First Property Deal, you're surrounded by like-minded others all working towards the same goal: finding and securing their first property development site.
Instead of being surrounded by people who question why you would pursue property development, you are surrounded by people doing the work alongside you. Calling agents, attending open homes, running feasibilities and putting in offers.
You learn from each other's experiences: the questions that get asked, the opportunities assessed and the problems encountered.
When the people around you are taking action, taking action yourself starts to become the norm, rather than seeming exceptional.
That environment creates momentum.
Across our Elite Property Strategies community, 90% of clients were in property development deals as of August 2026.
The Property Development Success System
The 9-step system built from the exact systems and processes we use in our own development business and the same tools, frameworks and systems you'll use and adapt for your own development business.
Strategy: Setting the Foundation
Structuring: Setting Up for Success
Finance: Funding Your Projects
Site Finding: Identifying Profitable Deals
Tools & Teams: Building Your System
Feasibilities: Knowing Your Numbers
Offers: Securing the Best Deal
Due Diligence: Confirming Your Site
Processing Sales & Exit
Learn more about First Property Deal
Here's Exactly What You Get Inside First Property Deal
✓ Weekly live calls with Maggie
Every week you'll get practical property development mentoring from an active developer, Maggie. Bring your questions, deals you're assessing and challenges you're facing to the weekly calls and get the guidance you need to keep executing your roadmap with confidence.
No pre-planned curriculum. Masterclasses. Q+As. Deal reviews.
40 sessions per year.
✓ The Development Vault: Full Proven Curriculum
Over 10+ years of experienced captured into 9 core topics. If you are stuck on a concept or just need to revise some knowledge, everything you require is available whenever you need it.
Finding deals. Feasibility. Funding strategies. Defining your strategy. Becoming an area expert. Defining your acquisition strategy. Building your development team. Putting in offers. Due diligence. Exit strategies.
Nothing is drip-fed. It's all available the day you join.
50+ step-by-step guides.
✓ Proven and Tested Templates, Checklists and Deal Tools
We've done the hard work for you. All of the templates, checklists and deal tools come directly from our own development business. That's over 10 years of trial and error done for you.
Feasibility template. Information memorandum. Letter template. Site acquisition tracker. Agent interaction tracker. Property development performance tracker.
You're never starting from scratch or wondering if you are tracking the right things.
✓ Small Group
First Property Deal is small-group coaching. Rather than battle for attention and hope your questions get answered, our weekly group calls are restricted to a maximum of 20 people. Property development can feel overwhelming, we are here to support you through the ups and the downs and ensure you are still progressing towards the end goal - securing your first property development site.
✓ Weekly Accountability
First Property Deal gets you taking action from the very beginning. You’ll break the goal of securing your first property deal into clear, manageable milestones, so you know what to focus on next. With weekly accountability, you’ll have the structure and support to follow through on your commitments and keep moving towards your first deal.
✓ Private Community
The standard of the room matters. You'll be surrounded by people in action. Assessing deals. Putting in offers. Processing deals. A community of people you can ask questions and receive real feedback back from.
Be apart of a community of doers. Not dreamers.
+ Included Free
Bonuses
Bonus 1
Pre-Offer Deal Review : $750
A 45-minute 1:1 deal review
Pressure-test your assumptions, identify risks and strengthen the deal before an offer is submitted.
Bonus 2
2 Under-Contract Deal Reviews: Each worth $750
A 45-minute 1:1 deal review
Pressure-test your assumptions, identify risks and strengthen the deal before it goes unconditional.
Bonus 3
Market Intelligence Accelerator: $2280
RPData for $130 a month, not $320
Access to a discounted RPData membership so market research can begin immediately.
The First Property Deal Promise
Become deal-ready in your first 90 days. Define your strategy, build the habits and assess real development opportunities with confidence.
Who First Property Deal Is For
Who It Is For
You have a passion for property
You want to secure your first property development deal
You are prepared to commit at least four focused hours each week
You are willing to speak with agents, homeowners and professional advisers
You are open to being challenged - to get you into action
You want real world systems and practices that you will use
You have the financial capacity to invest in the program
Who It Isn't For
You want the feeling of progress without the discomfort of growth.
You are looking for another property course to watch without taking action.
You don't implement the feedback
You want someone to find, assess & secure the deal for you.
You are not prepared to take responsibility for your actions and progress.
You do not currently have the financial capacity to invest in the program or pursue a development opportunity.
Meet Your Coaches
John Smith
Co-founder of Elite Property Strategies
My role and focus at Elite Property Strategies is helping property developers level up and achieve a higher level of performance.
Unlike Maggie, my wife of 20 years, I’m not property obsessed, and that’s exactly why our partnership works.
With my background in the British military, I’ve developed a passion for leadership, discipline and helping people perform at their best. I went on to hone these skills in corporate sales roles with organisations such as Microsoft, Barclays and Oracle.
After spending the last 10 years surrounded by property developers, I saw an opportunity to use these skills to help others achieve success in property development, and that’s how Elite Property Strategies (EPS) came about.
While Maggie brings real-world property development experience, technical knowledge and practical systems, I focus on the person behind the project. I help people get clear on their goals, overcome the fears and doubts holding them back, and develop the mindset, discipline and behaviours needed to succeed.
Because knowing how to develop property is one thing. Having the confidence, discipline and accountability to actually do it is another.
Together, Maggie and I combine property development expertise with the coaching and support people need to take action and build successful property development businesses.
Maggie Smith
Co-founder of Elite Property Strategies
Founder of Walkabout PropertiesS
Property hasn’t always been my world.
I started out in high-end hospitality and corporate environments, where I learnt the importance of delivering high-quality service and building strong relationships with people.
From there, I moved into the IT industry as a software tester and test manager, working across finance, insurance and government. My role was simple: find problems, solve them and make things better. That problem-solving mindset is exactly what I bring to property development today.
When I first looked into property development, I had the same perception many people have: it’s complicated, risky and dominated by big players. But once I understood how it actually worked, everything changed.
For the past 10 years, I’ve been actively developing property, focusing on subdivisions, NDIS housing and practical projects that everyday people can relate to.
My goal is to empower everyday people and show them what’s possible through property development. Through mentoring, I share my real-world experience, practical knowledge and honest advice to help our clients build their confidence, make informed decisions and achieve the best possible outcomes for their projects.
FAQs
I've never done a development deal before
Good. That means you haven't built any bad habits yet. The program is designed from the ground up for people who are new — or who have tried and stalled. You'll start with strategy and structure before you ever think about an offer.
I don't have the money to buy a property yet.
That's not a reason to wait — it's a reason to start now. The earlier you build your systems, run your feasibilities, and understand your finance position, the faster you move when capital is available. Many members enter deals through joint ventures before they use their own money..
I've tried property courses before and nothing stuck
That's the most common thing we hear. Courses don't fail you — self-paced learning with no accountability does. This program runs on live calls, milestones, and direct feedback. You're not watching videos alone. You're in a room (virtually) with active developers every week.
I'm busy. I don't know if I have time.
Most members commit 4 hours per week and make meaningful progress. The call structure is designed around that. If you're serious about leaving your job for property development, 4 hours a week is the most important investment you can make right now.
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